Oc Ye Nechca, Érase Una Vez — Concept Poster Design

This project involved the conceptualization and design of the official promotional poster for the theater production Oc Ye Nechca, Érase Una Vez. The objective was to create a visual identity that captured the essence of the play, translating its themes, atmosphere, and narrative into a single, impactful image that would resonate with audiences before they stepped into the theater. From the initial concept to the final artwork, the creative process centered on visual storytelling, art direction, and graphic composition. Through the thoughtful use of typography, color, lighting, and cinematic composition, the poster was designed to communicate the emotional tone of the production while establishing a strong and recognizable identity across both digital and printed media. This project demonstrates how concept-driven poster design can become an extension of a theatrical production—creating anticipation, reinforcing its artistic vision, and transforming narrative ideas into a compelling.